FROM THE NEWSROOM.
NOT FROM THE TEXTBOOK.
Publishers, strategists, networkers. Decades in Austrian journalism and PR.
Slick is run by the people behind WIENER and motorblock.at, backed by more than 30 years of PR expertise in the automotive and lifestyle sectors across Austria and the DACH region. We know how an editor decides. Which story runs. Which press release gets deleted. We put that knowledge to work for brands that want to be seen.
of media and PR experience in the leadership team
of motoring journalism from our own newsroom
across cars, two-wheelers and commercial vehicles
PR AND MARKETING.
UNDER ONE ROOF.
Six disciplines. One team. B2C and B2B.
MEDIA RELATIONS
Launches, press releases, interviews, placements. Trade press, consumer media, business and B2B titles.
MEDIA PLANNING
Marketing budget from a single source. Print, online, social. Aligned with media relations, clearly labelled.
CONTENT
Text, photo, video, reels. Produced by people who write for newsrooms themselves.
SOCIAL MEDIA
Strategy, channels, creators. Made for Austria. Not translated from headquarters.
PRESS FLEET
Scheduling, preparation, handover, return. The car is where the story happens.
EVENTS & LAUNCHES
Press days, dealer events, influencer formats. From the idea to the clipping.
THIRTEEN BRANDS.
ONE STANDARD.
PR and content clients. From city cars to vans, from scooters to Harleys.
VW GOLF FALCO EDITION.
One special edition. One month. 145 clippings.
Volkswagen Austria wanted the special edition to land where pop culture happens. Slick turned the Vienna of Falco, Austria's biggest pop star, into a stage: an influencer day at six original locations, a premiere with 400 guests at the legendary U4 club. 90 % of the coverage appeared outside the motoring press.
in one month
print, cumulative
reached online
across all channels